I attended a very stimulating presentation by the consultants from LBPSB Digital Citizenship project during LCEEQ last week.  The presenters adapted a presentation they give to high school students about establishing (and protecting) their “Social Media Identities”.  They had lots of simple, effective strategies and ideas.  Here is the link to their content: http://storify.com/edtechsarecool/harnessing-social-media